CASE STUDY 02
Breaking into Jordan's phosphate industry
We facilitated access to all major phosphoric acid producers, supported technical qualification processes, and helped convert customer engagement into long-term commercial relationships.
Client
Specialty Chemicals Manufacturer
Category
Market Entry & Key Account Acquisition
CLIENT SITUATION
Context
A specialty chemicals manufacturer sought entry into one of the region's most strategically important mining sectors but lacked relationships with major producers and had no established market presence.
BUSINESS IMPACT
Results achieved
- Access secured to 100% of target customers
- Product qualification achieved across major producers
- 3 annual supply agreements secured
- Accelerated revenue generation
- Platform established for regional mining sector expansion